Pricing

Simple, transparent pricing for every website checkup

Start free with the SEO, Speed and Accessibility checkers. Upgrade when you need more audits a month, saved history across more sites, or priority support — cancel any time.

Illustration of a website analytics report with charts and a growth graph
Compare features Free$0 foreverCreate free account Plus$9 per monthGet Plus Most popularPro$20 per monthGet Pro Agency$35 per monthGet Agency
Monthly audit credits 5 10 20 100
SEO Checker ✓ ✓ ✓ ✓
Speed Checker ✓ ✓ ✓ ✓
Accessibility Checker ✓ ✓ ✓ ✓
Full Site Audit (all 3 at once) ✓ ✓ ✓ ✓
Saved report history ✓ ✓ ✓ ✓
Downloadable PDF reports ✓ ✓ ✓ ✓
Priority email support — — ✓ ✓
Onboarding call — — — ✓

Swipe to compare all plans

Audit credits are shared across the SEO Checker, Speed Checker, Accessibility Checker and Full Site Audit, and reset every billing period. Prices are in USD.

WP Guard

Audits find problems. WP Guard watches for new ones.

WP Guard is our WordPress security monitoring service: a small signed agent checks your site every 5 minutes for malware, changed core files and risky plugin or user changes, and can quarantine a bad plugin in one click. It is billed separately from the audit plans above and is free for your first site.

Free

$0 for 1 site

  • 5-minute signed check-ins
  • Real-time critical email alerts
  • Malware and core-integrity detection
  • One-click quarantine and restore

Pro

$5 per site / month

  • Every site after your first ($4 billed annually)
  • Vulnerability feed matching and outside scanner
  • Volume discount from 5+ paid sites
  • Add or remove sites anytime

Agency add-on

+$15 per month, flat

  • Everything in Pro
  • Reseller client-price tracking
  • One flat fee, not per site
  • Turn on or off anytime

Pricing FAQ

What counts as one audit credit?

Running the SEO Checker, Speed Checker, Accessibility Checker or the combined Full Site Audit each uses one credit from your monthly pool. Re-running the same URL counts as a new audit.

What happens if I use all my credits for the month?

You will see an upgrade prompt the next time you start an audit. Your existing saved reports stay available, and your credits reset automatically at the start of your next billing period.

Can I cancel or change plans later?

Yes. You can cancel or switch plans at any time from your account, no long-term contract required.

Do you offer a plan bigger than Agency?

If 100 audits a month is not enough, contact us and we will put together a custom plan for your volume.

What is WP Guard and how is it priced?

WP Guard is WPInsightful's WordPress security monitoring service. It is free for one site, then $5 per site per month ($4 per site per month billed annually), with an optional flat $15 per month Agency add-on for reselling monitoring to clients. It is billed separately from the audit plans on this page.

Do I need WP Guard to use the audit plans?

No. The SEO, Speed and Accessibility audit plans and WP Guard are independent. Audits show what to fix on a page; WP Guard watches a site continuously for malware, file changes and risky plugin or user changes.